KPR's Blog


5 Secrets of Genlite’s success

Posted in Uncategorized by K P Ramachandran on February 18, 2017

Genlite is completing 34 years in business now. What are the secrets for the steady and consistent growth and success of this 200+ crores company ? I can give five major reasons for this.

  1. Power of Customer’s Trust.

Genlite stood always for the customers. Our team has given prime importance to customers’ needs. With honest and transparent approach , genuine pricing and extending timely support our team ensured that customer is always with us and approached only us for all their future needs.

  1. Product Quality.

Genlite did not compromise on quality. Our Gensets won accolades for quality from our Principal as well as customers. We use best  quality products for manufacturing and ensured that the Gensets conform to all quality standards. We have won quality award from Kirloskar several times and our products are ISO certified.

  1. Sincere Rapport with our Principals.

Our rapport with our Principal, Kirloskar Oil Engines Ltd., is nurtured over last four decades, based on a convergence of interests and common Goals. Genlite used to be one of their Best GOEMs always.

  1. Dedicated Dealer Network.

Twenty Dealers spread over TN and Kerala are our vital link with customers. They are our extended arms and , our consistent growth is due to their unstinted support. Our value of sales increased more than 200 times since our inception.

  1. Efficient Working Genlite Team

We have time tested , sincere and professional working team always catering to Customer needs and expectations.

It has been a rough and tough course, but we have caught up with the pace of persistence.

Our motto is building Trust and a lifetime Bond with our Customers

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One Response to '5 Secrets of Genlite’s success'

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  1. I am afraid you missed a point. You always cared for your vendors and trusted them. They in turn gave you the selfless best . I remember the days when I was a young budding entrepreneur, who was a vendor to you in early nineties .Many a times, we overlooked profit to give the best without making noise about it. Have designed low cost, high quality safety substitutes to supply you products at the lowest possible rates, without you asking for it. Have seen many of your vendors happily doing such good deeds. You have created loyalty among your vendors because of your sincere ,cool and honest approach. Learned a lot from you sir observing you and tried to emulate your successful approach. Now, that has become a habit for our organisation without us knowing. You are presented as a case study to students whenever and wherever I am invited to take sessions at B-Schools, mainly your caring leadership, something which they have not heard of in their MBA studies. All the best and congrats to you and your team for this achievement. I urge you to write an autobiography for the benefit of the present day “management”graduates who have been trained to kill and win.

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